Final keyword cluster review. Three intent groups: orientation, decision-making, and post-result navigation.
STARTED · FEBRUARY 2026 · A FEW HOURS A WEEK
SEO research for the BRCA resource.
WHAT THIS IS
A keyword and intent map for the BRCA resource. The audience is people who just learned a relative tested positive — not researchers, not clinicians.
I'm specifically interested in the gap between clinical phrasing and lay phrasing. Most existing resources are written for one audience and search-found by another.
Winding down because the research itself is mostly done. The next step is using it, which becomes the resource project.
RECENT UPDATES
Finished competitive content audit. The empathy gap on existing pages is wider than I expected.
Started clustering the keyword list by intent rather than topic. Much more useful.