Final keyword cluster review. Three intent groups: orientation, decision-making, and post-result navigation.
STARTED · FEBRUARY 2026 · A FEW HOURS A WEEK
SEO research for the BRCA resource.
— WHAT THIS IS
A keyword and intent map for the BRCA resource. The audience is people who just learned a relative tested positive — not researchers, not clinicians.
I'm specifically interested in the gap between clinical phrasing and lay phrasing. Most existing resources are written for one audience and search-found by another.
Winding down because the research itself is mostly done. The next step is using it, which becomes the resource project.
— RECENT UPDATES
Finished competitive content audit. The empathy gap on existing pages is wider than I expected.
Started clustering the keyword list by intent rather than topic. Much more useful.