My Desk · /desk/brca-seo
SEO research for the BRCA resource.
winding downStarted · February 2026 · A few hours a week
The plain-language BRCA testing guide is mostly written. Now I'm trying to figure out how someone actually finds it — what people search for when they're trying to make sense of an at-home test result, a family rumor, or a clinician's offhand comment.
More wiring to come: the dated log and footnotes for this are still on the workbench.