WRITING · /SERIES/BRCA-SEO

BRCA SEO.

What I learned trying to make a plain-language genetic-testing guide actually findable, without buying ads and without performing on TikTok.

  1. BS-01

    What 'People Also Ask' tells you about fear.

    Twelve seed queries, ninety-six suggested follow-ups, and a pattern that was hard to look at.

  2. BS-02

    The keywords adoptees use are different.

    The standard family-history triage doesn't apply, and the search behaviour reflects that. Notes from the data.

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